Teodora Kamenova
CommUniqueAtion Coach · MCC Coach · ConnecTEDY

Teodora Kamenova
CommUniqueAtion Coach · MCC Coach · ConnecTEDY

Coaching
One-to-one sessions for clarity and direction
Personal coaching for the moment when you know you want change but cannot yet see the step. We work together in a calm, confidential space — no advice from the outside, but your own answers.
- Career decisions and the next step
- Balance between work and personal life
- Confidence, boundaries and self-worth
- Coping with stress and burnout
What coaching is and why it works
The mind is like a parachute — it only works when it is open. Coaching is the wind that opens it.
Coaching is a space free of advice. It sets the shape but does not fill in the content — the content is yours.
Three things make it work: pick up a parachute, know where you want to land, and pull the cord. In other words: desire, a goal, and action.
What coaching is — an illustrated explanationFirst step
Intro meeting, 30 min
Price
Free
Format
Online
You are booking an intro meeting — 30 minutes, free and with no commitment. We use it to work out what you are looking for and how I can help. If we decide to carry on, you get your own account and book your sessions from there.
Training
Group programmes for teams and organisations
Practical training for teams that want to communicate better and work with less friction. No theory for the sake of theory — every exercise grows out of real situations inside your team.
- Communication and feedback in teams
- Leadership for new managers
- Managing stress and energy
- Working through conflict
Training is arranged after a conversation about what your team or organisation actually needs. Book a session to talk it through and receive a quote.
Length
Half day or full day
Group
6 – 20 participants
Place
At your office or a hired space
Mentoring
For coaches working towards ICF credentials
If you are a coach preparing for an International Coaching Federation credential — ACC, PCC or MCC — Teodora mentors you through the final step of the path.
- Mentor coaching for ACC, PCC and MCC credentials
- Feedback on recordings of real sessions
- Preparation for the coaching competencies exam

A separate programme
Beyond Coaching Skills
An experiential masterclass for coaches, with the horse as a partner.
What distinguishes a good coach from one whose clients remember them long after the final session is not more techniques or another model. The difference lies in presence — the ability to be fully here and now.
Horses respond not to words but to intention, to state, and to whether what we think, feel and do line up. That makes them the most honest feedback there is on the quality of our presence.
- Format
- Online opening, three days in person, mentoring
- Place
- EQUIRA, Vitosha
- Language
- English
- Led by
- Teodora Kamenova and Julia Slawow-Tonew
Dates are arranged on request. Write to info@connectedybg.com or book a 30-minute meeting from the calendar — that is where I answer questions and we agree on timing.
First step
Intro meeting, 30 min
Price
Free
Format
Online
You are booking an intro meeting — 30 minutes, free and online, with a Google Meet link. We use it to work out where you are on the way to accreditation and how I can help. The mentoring sessions are arranged afterwards.
Teodora Kamenova
CommUniqueAtion Coach · ConnecTEDY Ltd.
I love to listen and to hear beyond the words — and I always find something we share. With a coach's curiosity and the craft of asking transforming questions, I look and listen for what is unique, what is different in the other person. That is how I understand what matters to them — to do, to have, to be, to leave behind — and partner with them to get there.
I believe this raises people's awareness and contributes to the wellbeing of everyone around them — in the team, the organisation, the family, society. By catalysing the inner and outer change they want, I support them to communicate, to manage transition, to reach their goals and to feel fulfilled.
MCC
The highest of the three International Coaching Federation credentials
1 of 3
That is how many coaches hold an MCC credential in Bulgaria
4500+
Hours of practice with individual clients and teams
2012
Coaching since this year, credentialed since 2016
Why CommUniqueAtion
Common — the shared values and goals we uncover together. Unique — what is singular in every person: different behavioural styles, beliefs, cultures and generations. Communication — what connects the two.
Testimonials
In the words of the people she has worked with
Teodora is a wonderful coach whose gentle and empathetic coaching style leads you forward towards your goals. She connected powerfully with my capacity for visualisation and consistently brought fresh energy and insight to the issue I was working on so that I learned more about myself and the obstacles I’ve built to contain my forward movement.
Teodora’s coaching helped me to develop wider perspectives on the challenging issue I was working on and has opened me up to alternative strategies and approaches. I’m extremely grateful to have had the opportunity to be coached by Teodora.
I looked forward to my coaching sessions with Tedi. We got to come up with some very helpful and powerful metaphors around current challenges and changes in my life that have helped enormously in gaining continued perspective as things go forward. We also formed a lovely connection we have both chosen to continue, so I hope to meet her in the future!
Като колега коуч, с когото осъществихме проект за групов коучинг с младежи, мога да кажа, че Теодора намира лесно пътя към всеки един младеж. Изключително креативна и с особено внимание към детайлите. Отворена към възможностите и достатъчно гъвкава, за да форматира срещите по най-полезния за участника начин. С невероятно чувство за хумор, което дава лекота и радост по време на целия процес.
Като клиент в индивидуален коучинг, за мен бе впечатляващо отношението, подхода и доверието, което Теодора дава. Сякаш си в приятелски разговор и в същото време стигаш до важни прозрения за себе си. С пространството, което тя създава за теб, се чувстваш защитен и свободен да стигнеш много по-далеч, отколкото си мечтал.
С благодарност.
Teodora is a wonderful coach and clients can expect good results from a coaching relationship with her. She is really able to utilize the coaching session fully for a great result.
Companies
She has worked with Bulgarian and international companies, many of them on the Fortune 500 list:
Focus in coaching and training
- Communication and cross-cultural understanding
- Generational differences and diversity in teams
- Soft and social skills, customer service
- Behaviour and habit change
- High-performance team coaching
- Conflict resolution
- Strategic thinking and change management
- Emotional intelligence and leadership styles
- Mindfulness
Clients
- Executives and leaders at every level
- Vice presidents and directors
- Mid-level managers
- Start-up founders
- Teachers and educators
Sectors
- Communications and IT
- Energy and utilities
- Entertainment and media
- Education
- Healthcare and pharmaceuticals
- Financial services and insurance
- Mining
- Real estate and engineering
- Public sector and NGOs
Education and languages
- Master's degree in Applied Linguistics — English and French for professional interpreters and translators, minor in Business
- Bulgarian (native), English, French, Russian, Serbian
In education
Supporting teachers and schools holds a place of its own in Teodora's work.
- Trainer and individual coach for the teaching team of Roerich Private School (2021 – 2026) — monthly sessions over five years.
- Speaker at education forums invited by the Centre for Inclusive Education (ELA) and the Democratic Education Community (ODO).
- Speaker at EUDEC 2023, the international conference of democratic schools, in Sofia.
- Guest lecturer at Veliko Tarnovo University, invited by the Faculty of Education — “Building a strong vision of myself as a Teacher of and for a new generation”.
- Consultant to the World Bank on a project training educators in the Teach ECE instrument (2024).
- Part of the international RACE — Coaching4education team.
- Mentor in the “PULSE of Coaching” programme by MentorCoaches and trainer for the final step towards ICF credentialing.
- Lead facilitator of a personal development course for teenagers at Markov College (2016 – 2019).
- Trainer for young people of Roma origin, invited by the Trust for Social Achievement and the Arete Youth Foundation.
- Partner and group coach at the Family Olympic Games (2024, 2025, 2026).
- Volunteer organiser of the “(Im)Possible Education” film festivals.
ICF Bulgaria and pro bono work
- President of the professional association ICF Bulgaria (2022 – 2024).
- Membership Director (2016 – 2020) and lead of the Ignite project, offering pro bono sessions to people working in education.
- Ambassador of the International Coaching Federation Foundation (2020 – 2022).
- 18 donated coaching hours for school principals from Teach For Bulgaria and for refugees.
- Repeated pro bono sessions for UNICEF staff worldwide and for the Special Olympics team.
- One of 98 speakers at the sixth Global Women Empowerment & Women Influencers Network Summit (W.E.W.I.N.S).
Certificates
Click a certificate to see it in full size.

Master Certified Coach (MCC)
International Coaching Federation · 2023
The highest of the three ICF credentials. Awarded 31 March 2023, valid through 31 March 2029.

Standing in Contribution, A Trainer's Training
Erickson College International · 2016
56 hours under the ICF Continuing Coach Education programme (CCEU)

Erickson Certified Professional Coach
Erickson College International · 2015
Modules I – V of The Art & Science of Coaching — an ICF-accredited ACTP programme

Coaching with Systemic Constellations
Kim Leischner Coaching · 2020
33.75 hours under the ICF Continuing Coach Education programme (CCE)

DEI Framework Certification
CoachHub Academy · 2022
Diversity, equity and inclusion in coaching

Organizational Mindfulness Facilitator
Institute for Organizational Science & Mindfulness · 2025
Facilitating mindfulness practice inside organisations and teams

MBSR Teacher Training Programme
Mindfulness Bulgaria · 2026
Teacher training for MBSR — Mindfulness-Based Stress Reduction. Includes supervised teaching practice and an in-person intensive (October 2025 – April 2026).
Get in touch
For enquiries, quotes and questions:
More about Teodora
Podcasts and television
Publications
Stages and profiles
Beyond Coaching Skills
Develop the most powerful tool in coaching — yourself
What distinguishes a good coach from one whose clients remember them long after the final session?
It is not more techniques or another coaching model. It is not even asking better questions.
The difference lies in presence. The ability to be fully here and now. To create a space where clients feel truly seen, deeply heard, and psychologically safe enough to discover their own answers. To listen not only to what is being said, but also to what remains unspoken.
This is one of the most subtle — and most challenging — competencies to develop in coaching. Yet it is precisely this quality that distinguishes a good coach from an exceptional one. And presence cannot be learned from theory alone. It must be experienced.
That is why we created this Master Class. For coaches who want to move beyond techniques and develop the most important professional tool they will ever have — themselves. Throughout the programme we explore the ICF Core Competencies not as a checklist of skills, but as a way of being in relationship with another human being.
Why coaching presence develops so powerfully through horses
Presence cannot be developed through theory alone. It grows through direct experience, honest feedback and conscious reflection. This is where horses become extraordinary learning partners.
They do not analyse, interpret or judge. They respond only to what is genuinely present in the moment — our intention, our emotional state, our energy, our authenticity, and the alignment between what we think, feel and do.
For this reason, working with horses reveals patterns that often remain invisible in everyday coaching conversations. Rather than giving answers, horses create the conditions in which participants discover their own. This mirrors the essence of coaching itself.
All practical activities are conducted on the ground. No riding experience is required, and the programme does not include riding.
How the programme unfolds
We follow the natural progression of every meaningful coaching conversation: first trust and psychological safety, then coaching presence and active listening, and finally awareness and embodiment.
Online opening session
introducing the programme
clarifying personal learning goals
an initial self-assessment based on the ICF Core Competencies
Building trust and psychological safety
Every meaningful transformation begins with trust. During this day we explore how coaches create an environment in which clients feel accepted, respected and psychologically safe enough to be authentic.
Together we examine the role of intention, presence and non-verbal communication in building trust — often long before the first coaching question is asked.
Presence and active listening
What does it truly mean to be fully present with another person? This day focuses on the ability to remain completely available to the client without analysing, rushing towards solutions or becoming attached to our own assumptions.
Through experiential work with horses we practise active listening, observation, silence, and the ability to notice the subtle information that exists beyond spoken language.
Awareness and embodiment
Authentic coaching presence begins with connection to ourselves. On the final day we explore awareness of the body, emotions, thoughts and inner responses.
Participants develop the ability to use their whole presence as an instrument in coaching while remaining centred, calm and authentic — even in challenging situations.
Six mentoring sessions after the in-person days
3 hours of mentoring on the ICF competencies, based on recordings of real sessions — with Teodora Kamenova, a registered Mentor with the ICF
3 hours of mentoring, specific feedback and debrief on observed behaviour and skill development — with Julia Slawow-Tonew
What you will experience and develop
create trust and psychological safety
embody the ICF Coach Mindset without judgement or assumptions
remain fully present with your client
deepen your coaching presence through mindfulness and embodiment
regulate your own energy and intention
recognise subtle non-verbal communication
hear what lies beyond words
use yourself as your most valuable coaching instrument
integrate the ICF Core Competencies in a natural and authentic way
What you take with you
a deeper and more authentic coaching presence
greater confidence in working with clients
stronger active listening skills
heightened awareness of non-verbal communication
an increased ability to regulate your own emotional state and energy
a clearer understanding of the power of intention in coaching
greater awareness of your own unconscious behavioural patterns
stronger boundaries and more authentic communication
practical experience in embodying the ICF Core Competencies rather than simply understanding them intellectually
Facilitators
Teodora Spassova Kamenova
ICF Master Certified Coach (MCC)
CommUniqueAtion Coach, founder of ConnecTEDY Ltd, Mentor Coach
Julia Slawow-Tonew
Personal Development Mentor
Facilitator of equine trainings
Specialist in horse–human psychology
Founder of experiential learning programmes through Horse Assisted Education
Investment
€1,490 + VAT
online introductory session
three full-day experiential workshops with horses
one individual 3-hour horse-assisted coaching session online with Julia, focused on a personal issue, skill or behaviour
two individual online mentoring sessions of 90 minutes each with Teodora — reviewing recordings of your coaching sessions and mentoring on the competencies for ACC, PCC or MCC
Pending accreditation for CCE units towards ICF credential renewal
initial and final ICF competency self-assessment
light lunch
coffee, tea and refreshments throughout the day
Who it is for
professional coaches
coaches working towards ICF certification or credential renewal
internal coaches and leaders using a coaching approach who want to hone their skills
No previous experience with horses is required.
The most powerful tool in coaching is not a technique. It is not a model or better questions. It is you.
Your presence. Your awareness. Your ability to create a space where another human being feels safe enough to think differently, feel differently and choose differently.
This Master Class is an invitation to move beyond coaching skills and develop the quality that cannot be taught through theory alone — but can be experienced, embodied and integrated. Because that is where true coaching mastery begins.
Registration
For September — the 23rd, 25th and 26th.
Next cohort
Planned for November 2026 — November 5 online, 1.5 hours, and the 6th, 7th and 8th in person.